eHarmony and Yahoo!7 announce partnership in Australia

In a press release yesterday, eHarmony announces its partnership with Yahoo!7 — basically appointing Yahoo!7 as its advertising affiliate.

Yahoo!7 is a partnership and rebranding between the Seven Network, an Australian television network, and Yahoo!. With this partnership with eHarmony, the rebranding of the rebranding of Yahoo! Personals in Australia now resembles “Bienvenue / Welcome” Canadian government websites:

Yahoo!7 Dating

Do you take door #1 or door #2? Isn’t the dichotomy ridiculous?

Registrants who join through Yahoo!7 Dating will permanently have a Yahoo!7 banner atop their eHarmony pages. This is identical to the branding for registrants from Comcast Dating (October 2007) and AOL Personals (announced September 2008).

Financial terms weren’t disclosed, because, come to think of it, nobody cares.

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From eHarmony and Yahoo7 Announce partnership in Australia | Online Dating Insider on 12 Nov 2008 at 7:54 am ¶
[...] continues to break great stories. Some of the posts are news oriented, like this post about how eHarmony partners with Yahoo for advertising in Austrailia. Other posts tend to dig deep into how eHarmony functions. Great [...]

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