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eHarmony spends $93.3 million in advertising in 9 months, almost twice as much as Match.com

Source: Online Dating and Advertising Prove To Be A Good Match — Nielsen Wire, dated 11 February 2009


Rank Site Jan 07 to Sep 07 Jan 08 to Sep 08
1 E HARMONY WEBSITE-DATING SVCS EHARMONY.COM 79,019.631 93,255.171
2 MATCH.COM WEBSITE-DATING SVCS 51,170.580 47,607.049
3 CHEMISTRY WEBSITE-DATING SVCS CHEMISTRY.COM 12,125.655 28,282.073
4 CUPID.COM WEBSITE-DATING SVCS 1,067.142 847.231
5 NOCHEATERSDATE WEBSITE-DATING SVCS NOCHEATERSDATE.COM 0.000 822.042
6 BLACKSINGLES.COM WEBSITE-DATING SVCS 272.964 510.251
7 ADULTFRIENDFINDER.COM WEBSITE-DATING SVC 0.000 243.553
8 ASHLEY MADISON AGCY WEBSITE-DATING SVC ASHLEYMADISON.COM 59.977 243.420
9 CIAOROSSANO.COM WEBSITE-DATING SVCS 0.000 212.750
10 CHRISTIANMINGLE.COM WEBSITE-DATING SVCS 0.000 201.213
Source: The Nielsen Company (2009)

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  1. From Online Dating Links for 2-24-09 | Online Dating Insider on 24 Feb 2009 at 6:56 am

    [...] Eharmony spends $93.3 million in advertising in 9 months, almost twice as much as Match.com. [...]

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