It sure is time to acknowledge and recap how eHarmony is giving more value to our subscription dollars.
- A perceptible reduction in romance scammers.
- Refunds when the subscriber forgets to turn off autorenew.
- Empathic customer service representatives, as long as you contact them on the phone and not email.
- A discussion forum that is free to join, is looked after, and that keeps on adding new community features.
- At least six free communication weekends in a year.
- “$9.95 a month” pricing available almost anytime.
- Three to four Advice articles each week; many of which are entertaining and many of which surprisingly make sense.
- Match Settings interface change — Google Maps.
Having interracial couples in their advertising didn’t hurt either. There are still gaps in the service and eHarmony isn’t giving its customers everything we want but I think they deserve an A for effort.
What do you think?
Update, 22 October 2009
A couple of months after we wrote this article, eHarmony withdrew a couple of their laurels:
- $9.95 codes stopped working on the site. Now, calling eHarmony Customer Service and asking for the rate gives mixed results.
- They scrapped the Google Maps interface. There was a promise in the Help System they’d bring it back, but even this promise is now gone.
We also forgot to mention Lori, eHarmony Advice’s Online Community Manager, who was the one who put the improvements and installed the upgrades to the community software that runs EHA. Lori celebrated her one year anniversary at eHarmony this month.
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