…continuing from Part I and Part II…
When we last left my tale, it was month three of six for the “Make Love Happen” guarantee which would net me another six months of free subscription. It is now month eight…
You can guess what happened, eh? Love did not happen for moi. In fact, quite the opposite emotion started to develop: hate for Match.com.
Some have quibbled on the various consumer advice boards that getting the guarantee was a painful process or that they were denied it for some reason. It was pretty simple – call them up during the last 7 days of your 6th month (after having sent the requisite 5 e-mails) and your subscription extends for another 6 months. Well, apparently, they got rid of the phone call and on your guarantee status page, there is a link you click to automatically extend your service. Personally, I think they got rid of the phone call to reduce the workload on customer service and having to hear complaints from dissatisfied customers.
So, that was the easy part. What’s the hard part?
It takes up time. A lot of time. Even if you have an efficient search strategy. Yes, eH only nets you a couple matches a day. To find a handful of matches a day on Match.com and message them is far from the simple and quick process on eH. Probably budget 30-60 minutes to find them and compose an individual message to each of them. Yes, there is the “Daily 5″ feature that is supposed to present you with ideal matches each day but I find the chopped down version of the profile it presents you to be lacking and you have to go look at the full profile to make an informed decision and to be able to send a message.
I’ve combed through a thousand plus profiles. I quickly realized that things get repetitive and you need some way of sorting the wheat from the chaff.
Two approaches:
1) Add the ones you are interested in to your “favorites” list. Great, the matches you are interested in are tracked. Bad news, though. If they are subscribers, they now know that you’ve added them…which begs the question…why haven’t you contacted them? One would assume that you aren’t a subscriber. I have had one female add me and that’s all I can imagine as to why I haven’t heard from her. It’s even lower on the totem pole than “winking” to indicate interest. One still wonders what the deal is with all the emancipation and women’s lib. Women are still stuck with the cultural norm that the man must do the asking, which I still find rather confusing.
2) Remove from search. Easy enough. Once you’ve seen ‘em and don’t see you are compatible, they get put on a list and will no longer appear in search results. Now, they can still send you a message, which is convenient, at which point you can un-hide them again. So, I think I have 600+ profiles on this list and it would probably be greater if I weren’t so wishy-washy about some of the profiles I’ve read. The current mode of operation is send message and hide them…because…
Well, that brings us to results, summed up in one word: pathetic
I’ve sent 150 e-mails…drumroll please…which has resulted in…0 dates. Better yet…only one has gone to exchanging more than one e-mail and then they flaked out when conversation took the direction of meeting in person. Few have even looked at my profile but many (most) of the members I have messaged indicate they check the site on a frequent basis by the last-login status that Match.com indicates.
I can not, for the life of me, reconcile all these success stories, published both on their site and on various commentaries about them given my results.
Customer service issues? Don’t even get me started. I have an active complaint with them which I consider to be a major screw up by the company (the second that I’ve encountered) in terms of significant software engineering issues.
That’s all for now.

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