Nissan Gabbay of Startup Review writes a thorough case study of eHarmony’s business strategies and identifies eHarmony’s factors for success as follows:
Key success factors
- Designed and marketed product for large, underserved market segment (serious relationship and marriage seekers, particularly women)
- First dating site that actually succeeded in providing good matches
- Made heavy use of offline advertising (TV and radio)
- Leveraged the brand image and network of the founder, Dr. Neil Clark Warren
- Faced minimal competition in early years
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