Quite a bit. Here are the headlines:
June
- eH’s moneymakers Secure Call and Premium Personality Profile are in full swing. It’s now mentioned in more literature.
- A new “My Home” page. How Web 1.0..!
- Sometime here, eH stops mentioning “marriage” in their commercials.
July
- Parenting dot eharmony dot com goes for the next step in eharmony’s evolution.
August
- eH celebrates another anniversary in August 23, and put out a press release that they have 17 million profiles in their database. Seventeen million of course includes the underage, the rejects, the now-marrieds, the banned, and the duplicates (i.e., people who took the test twice or more).
- The day before the anniversary, CEO Greg Waldorf says, “Well, we don’t specifically ask ‘Do you execute animals?’ on eHarmony,” in national television. Whoops.
- After several years, they patch the “Show Hidden Photo” hack. Great job. Now if they can fix the other problems in the site.
- PHOTO NUDGES: Another way to show how shallow we all are.
September
- A four-day Free Communication Weekend during Labour Day. Woohoo!
- They pull out their gift certificates, books and CDs from their affiliate program. No one noticed.
- eHarmony adds the “Preferred Communication” Match Setting, either “FastTrack” or “Guided Communication”. It does nothing except show it on the screen of one’s match.
- They redesign the About Me screen of the Match Details page. It adds nothing except the “Preferred Communication” Match Setting… and nag people again to upload four photos.
- Guess who is one of Time Magazine’s five Worst Websites? Hint: it’s not eHarmony Blog.
- According to a September 17 Wall Street Journal article, eHarmony filed a complaint with the Council of Better Business Bureaus’ National Advertising Division against Chemistry.com regarding false compatibility claims. The NAD told Chemistry.com to discontinue them. The war rages on.
- It happened in the first quarter, they announce it in September: eHarmony now runs Oracle instead of Microsoft SQL Server.
Stay tuned to eHarmony Blog — we’ll discuss these headlines in several blog posts.
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