The Grok (Lisa Davis) writes a very insightful review of our favourite site, covering customer relationships (hint, hint!), her trip in eHarmonyLand, and following through.
When it comes to matchmaking, people want to find friendship, maybe love, maybe a permanent relationship, maybe merely the opportunity for casual flings. But before they start to address that felt need, they have to deal with the felt needs of their deepest fears: rejection, abandonment and betrayal. This is hardly confined to potential matches; it applies equally to the matchmakers themselves…
At the end of the day, you are in the business of creating relationships. And if you want those relationships to grow beyond the carrot of promise you dangle before the eyes of your audience, then you have to work at it. My mother always told me, “You want to learn who a person really is? Pay a lot less attention to what they say and a lot more attention to what they do.” Warm-fuzzy language may capture attention, but it’s dependable action that cements relationships.
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