… and meanwhile, eHarmony still has no iPhone version and doesn’t work on mobile phones… or fully on Safari or Google Chrome.
But I digress. Today’s news’s takeaway is from a press release from Match.com: (WARNING: Buzzword Overload Incoming)
“Singlesnet has built a heavily trafficked site with an active and dedicated community of users. While Singlesnet’s traffic is currently in decline, we believe that by applying our category expertise we can reverse that trend, increase the site’s profitability and improve the overall user experience. This is more of a value acquisition than a strategic one, and Singlesnet will predominantly be run as a standalone business. Nonetheless, the addition of the site’s considerable traffic to our existing aggregation of traffic in this single category should open new monetization opportunities for Match.com’s collective portfolio of domestic online dating brands.” –Greg Blatt, CEO of Match.com
As I’m writing this, NO ONE in the SinglesNet Forums cares. Go figure this out.
..."considerable traffic to our existing aggregation of traffic"...
It is purely about traffic.
Traffic allows higher advertising rates, provides more advertising impressions, ergo more money. …
eHarmony is currently focused on building itself as an independent business.
“eHarmony doesn’t disclose its user numbers, but Piper Jaffray’s Gene Munster estimates that its revenues were about $250 million with about 13 percent market share.” — Julia Boorstin
Just by little, they had not re-discovered "the online dating sound barrier".
They would had needed numbers to quantify their findings!!!
Match is a Powerful Searching Engine and also a Bidirectional Recommendation Engine (Matching based on Self-Reported Data by personal preferences & …
Whew, after the last two less-than-stellar news items on eHarmony, let’s give their Senior Research Scientist Gian Gonzaga some air time. The nationally syndicated radio program Hollywood Confidential interviewed Gonzaga two Saturdays ago and here is the video in host Leeza Gibbons’s website.
Leeza: "What is my possibility that I'm actually going to have a success story?"
Gian: "We did a survey that showed that we married 2% of all couples in the United States. We think we have a lot of success and that people stand a very good chance when they come on our site." …
Absolutely horrifying... I think they rely on people's general lack of patience to read their Privacy Policy in full.
No truly reputable company would subject their members to such sleazy marketing tactics. #1 Trusted??? Not anymore!
Their advertising paints such a pretty picture... but i …
“The Advertising Standards Authority [of the United Kingdom] ruled eHarmony’s ad was misleading because it had made an “absolute claim” that suggested a “definitive figure” of marriages based on an extrapolated 2007 online survey. It said the ad also failed to make clear that in 20% of cases it was unable to find a match for people who registered.”
The “20%” is in their boilerplate rejection message, which has remained unchanged (unimproved?) since eHarmony started in 2000.
It is unknown whether the word “estimated” will be added to the site’s text and advertising materials whether in the United Kingdom, the United States or eHarmony’s other markets.
I've been doing a lot of looking at the numbers for online dating, and among the numbers that stick out, begging to be poked at, are the estimates of marriages for which eHarmoney likes to take credit.
And it *sounds* like they're taking credit for a lot ... but on second or third glance, their c …
“The 
..."considerable traffic to our existing aggregation of traffic"... It is purely about traffic. Traffic allows higher advertising rates, provides more advertising impressions, ergo more money. …
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