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Fox Business Network interviews eHarmony on its 10th anniversary

Posted by eharmonyblog on 30 August 2010 under News · Comments (1)

CEO Waldorf talks about post-decade plans and says he doesn’t need cash at this point. Last month’s mobile app now generates 10% of site traffic; surprise since they don’t promote it. Below also is the first press mention of their ties with eDarling.de.

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Fernando Ardenghi wrote
"Below also is the first press mention of their ties with eDarling .de" 1) eDarling (eHarmony owns 30%) is eHarmony rebranded and improved for some European countries like Spain, Italy, France, Germany, Austria, Switzerland, Sweden, the Netherlands, Poland. 2) I had tested eDarling Spanish an …
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eHarmony says it’s found the formula for love; British daily publishes this nonsense

Posted by eharmonyblog on 26 August 2010 under News · Comments (1)

Sadie Nicholas believed everything eHarmony told her, then she made up some statistics and facts herself. Lucky for her, her editors at Daily Mail UK are even more gullible. Link to preposterous article, dated today.

eHarmony to start aggressive television campaign in the UK

Posted by eharmonyblog on 24 August 2010 under News · Comments (0)

Greg Waldorf is ambitious in his interview with the UK Guardian. Excerpt:

The site faces a crowded market – according to research firm Experian Hitwise, it ranks only 11th in traffic among UK dating websites, with just 1.79% of visits. … Its traffic is below several paid-for sites – including Friends Reunited Dating and Dating Direct, not to mention gay sites such as Gaydar. It also competes with US arch rival Match.com, and Soulmates, owned by Guardian News & Media. But armed with a financial war chest and an aggressive television marketing campaign, Waldorf is bombastic.

LINK, 24 August 2010

As an aside, regarding Compatible Partners, Waldorf says, “There was never a policy decision why we couldn’t, it was just never a market we were in. The origins of the site’s compatibility model lay in Warren’s clinical work as a psychologist, which largely revolved around heterosexual couples. Being a smaller site, we specialised in what we knew and that was opposite sex relationships – what Dr Warren had done.” I’ve added this quote to our official stand article.

Compatibility Matching overpromises and underdelivers, and they know it, says retiring industry veteran

Posted by eharmonyblog on 23 August 2010 under News · Comments (1)

MARIE CLAIRE – After spending a decade at Match.com and Yahoo Personals writing compatibility formulas, psychologist Mark Thompson had fallen out of love with his work. “Early on, there was real enthusiasm that we were going to figure out how to bring people together,” he says. “But now the industry is so competitive that it’s more about what sites claim they can do than what us eggheads could actually do for people.”

Q: What made you leave e-dating?
A: I hated the way we overpromised and underdelivered. Our studies showed that the odds of meeting someone online and dating him more than a month are roughly one in 10. No computer can accurately predict whom you should be with.

Q: But isn’t blind dating always hit or miss?
A: Yes, but you don’t have to pay $30 a month to be set up by your friend. There’s a different set of expectations. When diet companies show someone who lost a bunch of weight in six weeks, they have to say, “Results not typical.” eHarmony and other sites should do the same.

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Fernando Ardenghi wrote
"After spending a decade at Match.com and Yahoo Personals writing compatibility formulas," ??? That is not true because I know Dr. Mark Thompson since October 2003. His company WeAttract was sued by Match. He had written a whitepaper full of (math) mistakes. "CONSUMERS ARE HAVING SECOND TH …
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